Shared vs Dedicated IP Hosting for SEO: What Really Changes in the SERPs
Few hosting decisions attract as much bad advice as the shared versus dedicated IP question. Sales pages sell the upgrade as a…
Reverse Proxy Caching and SEO: No Stale Pages for Crawlers
Crawlers see stale pages when your proxy keeps handing out stored copies and never checks them against the origin. Fixing reverse proxy…
How Many IP Addresses Does a 50-Site Network Actually Need?
Ask a network architect how many addresses a fifty-site estate needs and you’ll get a question back: fifty of what? A site…
Reverse Proxy TTFB: Does a Proxy Slow Your Site?
Yes, a reverse proxy adds one more network hop, so it can push up your time to first byte. How much? With…
Reading Server Logs for Crawl Problems You Cannot See in Analytics
Every technical SEO investigation eventually hits a wall. Analytics just stops answering. You can see that organic sessions fell, that impressions flattened,…
How to Block AI Crawlers in robots.txt Without Hurting Search
Want to block AI crawlers without hurting search? Give each AI training token, like GPTBot and Google-Extended, its own robots.txt group with…
Real Client IPs Behind a Reverse Proxy: Getting Them Right
To get the real client IP behind a reverse proxy, you need two things. The proxy has to pass the visitor’s address…
Back Button Hijacking: Google’s New Spam Policy Is Now Enforced
Back button hijacking is now an explicit violation of Google’s spam policies. Enforcement started on June 15, 2026. So any script that…
Keeping Your Origin Server Out of Google’s Index
Found your origin server indexed in Google? The fix comes in two parts. Lock the origin down so the only way in…
Migrating a Network to New IPs Without Losing Rankings
Changing the IP addresses behind a group of websites feels like pure infrastructure work. Networking ticket, right? But the search consequences get…
Pointing a Domain at a Reverse Proxy: DNS Records Explained
To point a domain to a reverse proxy, you swap the origin IP in the domain’s A record (and the AAAA record,…
Site Reputation Abuse: What Google’s Policy Means for Networks
Site reputation abuse is when third-party pages get published on a host site so they rank on the host’s signals, not on…