

How IP Diversification Boosts Your SEO: A Practical Guide
How IP diversification boosts your SEO comes down to the variety of IP addresses behind the links pointing to your site. Many…


Geolocation Diversity in Link-Building: Why It Matters for SEO
Geolocation diversity in link-building means earning backlinks from sites in several regions, which makes a link profile look natural and shows reach…


How reverse proxy can boost your website’s SEO visibility
A reverse proxy helps SEO mainly by making your site faster, more secure and more stable under load. Search engine optimisation (SEO)…


Sitelinks Search Box Removed: Cleaning Up Your WebSite Markup
Google retired the sitelinks search box in November 2024. And the markup your SEO plugin added for it? It can stay right…


IP Diversification and SEO: Why Different IP Addresses Matter
IP diversification means getting backlinks from sites on many different IP addresses, which is said to make a link profile look more…


Entrust Certificates Distrusted by Chrome: What Site Owners Do
Chrome no longer trusts Entrust certificates issued after the November 2024 cutoff. According to the Chrome Root Program announcement on Entrust, certificates…


IP Diversity of Backlinks and Reverse Proxies in SEO
IP diversity of backlinks and reverse proxies are technical factors that can influence SEO: the first through the sites that link to…


How IP diversity and reverse proxies impact SEO and SERP results
IP diversity and reverse proxies affect SEO indirectly: IP diversity describes how independent the sites around you look, and a reverse proxy…


AVIF Images in Google Search: Serving Them From NGINX
Google Search has indexed AVIF images since Google’s announcement of AVIF support on August 30, 2024. NGINX can deliver them in two…


August 2024 Core Update: What to Check Before Changing Anything
The August 2024 core update rolled out from August 15 to September 3, 2024. During it, the advice was to change nothing.…


How IP-Based SEO Strategies Affect Domain Authority
IP-based SEO strategies affect domain authority only indirectly, by changing how varied and natural a link profile looks to search engines. This…


Let’s Encrypt Ends OCSP: Fixing OCSP Stapling on NGINX
Let’s Encrypt announced on July 23, 2024 that it intended to end OCSP support in favour of certificate revocation lists, and it…