Reverse Proxy TTFB: Does a Proxy Slow Your Site?
Yes, a reverse proxy adds one more network hop, so it can push up your time to first byte. How much? With…
Reading Server Logs for Crawl Problems You Cannot See in Analytics
Every technical SEO investigation eventually hits a wall. Analytics just stops answering. You can see that organic sessions fell, that impressions flattened,…
How to Block AI Crawlers in robots.txt Without Hurting Search
Want to block AI crawlers without hurting search? Give each AI training token, like GPTBot and Google-Extended, its own robots.txt group with…
Real Client IPs Behind a Reverse Proxy: Getting Them Right
To get the real client IP behind a reverse proxy, you need two things. The proxy has to pass the visitor’s address…
Back Button Hijacking: Google’s New Spam Policy Is Now Enforced
Back button hijacking is now an explicit violation of Google’s spam policies. Enforcement started on June 15, 2026. So any script that…
Keeping Your Origin Server Out of Google’s Index
Found your origin server indexed in Google? The fix comes in two parts. Lock the origin down so the only way in…
Migrating a Network to New IPs Without Losing Rankings
Migrating your websites to new IPs feels like pure infrastructure work. Networking ticket, right? But the search consequences get ugly fast when…
Site Reputation Abuse: What Google’s Policy Means for Networks
Site reputation abuse is when third-party pages get published on a host site so they rank on the host’s signals, not on…
Generative Engine Optimization Myths Google Now Addresses
Google’s own guide says generative engine optimization is not a separate discipline. It also says many of the AEO and GEO hacks…
Nordic IP strategy for multi-site SEO: rotation and CDN
International SEO rarely fails because of a missing meta description or one thin paragraph. The real decider is usually the invisible stuff…
Changing a Domain Name Without Losing SEO: A Site Move Plan
To change domain name SEO-safely, set up server-side permanent redirects from every old URL to its matching page on the new domain.…
Google Spam Reports Can Now Lead to Manual Actions
A Google spam report used to be training data for detection systems. Not anymore. Google now states that it may use a…